What is a Parade Bump?
Participating in a Parade of Homes drives more traffic to your homes, and, with the right product, this increased traffic leads to increased closings. The 2019 Rio Grande Valley Parade of Homes has proven this formula successful for our builders. Congratulations Framework Homes and Esperanza Homes for standing out in a crowded field of 33 entries. Our garden home product (rendered above) for Framework Homes won for Model Home Division with a sales price of $201,000 to $250,000. Besides accolades, we are most impressed with the ‘Parade Bump’ or increase in traffic and sales both Framework and Esperanza experienced immediately. Over a dozen home sales and counting… The financial success of our many customers says more about us than do the many local, state and national awards we have been given since our founding in 1987.