ATX Leaders Forum: Housing Industry Trends 2017

| Industry News

Local real estate leader panelists came together to discuss market trends in various areas of the housing industry. Each panelist in this symposium-style event shared trends and how businesses can capitalize on them. Our own Alissa Dyal presented on architectural trends, joined by leaders representing home technology, social media, and market research. The architecture focus was on growing urban-suburban divide, with focus on divergent impacts to affordability, design trends and density. Contact Alissa to learn more about these impacts from features to fixtures.


Panelists & Topics:

Moderator: Vaike O’Grady, MetroStudy
Vaike O’Grady is the Austin Regional Director for Metrostudy, the nation’s leading provider new home market information, housing analysis, and consulting. She is a real estate veteran, with prior experience in both homebuilding and residential development in multiple states and in a variety of market conditions.

Architectural Trends: Alissa Dyal, Kipp Flores Architects
Alissa will cover the topic of a growing urban-suburban divide, with focus on divergent impacts to affordability, design trends and density.  As Marketing Manager at Kipp Flores, Alissa’s job allows her to define and coordinate product development with their clients.  This could be in the form of a speculative home for a particular lot or a product line for an entire subdivision. With over twenty years working with builders and developers, Alissa uses this extensive knowledge of design to forecast trends in the market and hone in on highest and best use for each of her clients.

Smart Home Trends: Robert Ridenour, JJ Orion
Robert is a 30-year veteran of the residential technology industry with extensive experience in Lighting Control, Lighting Design, Entertainment Systems, Automation, Networking, and more. Robert’s work has been featured in over two dozen publications and he has been awarded his industries top Home Theater award eight times. As an industry volunteer Robert managed the creation and presentation of over thirty courses in system design and business management. Awarded as one of CEDIA’s Top Ten Instructors, Robert is an accomplished teacher as well. He has worked as both a systems integrator and manufacturer, bringing a passion and understanding for quality user experience to every role. Robert is General Manager and Senior Designer for JJ Orion, a systems integration firm here in Austin.

Marketing/Social Media Trends: Robert Cowes, SmartTouch Interactive
Robert is an accomplished entrepreneur with expertise in product management, design and execution of lead generation programs, branding, interactive marketing and account service. He managed more than $20 million in lead generation budgets in the last eight years, yielded 100,000 leads and hundreds of millions in sales. At SmartTouch®, he leads the lead generation programs, agency account services and product management operations for SmartTouch®.

Future Forecasting Trends: Lloyd Vaughan & Scott Davis, Meyers Research, LLC
Lloyd is the Regional Director of Meyers Research, LLC for Austin, San Antonio. Lloyd began his housing career in 2002 with a national homebuilder and has been engaged with various real estate technology solutions in recent years. His experience includes management of sales and marketing operations for new home sales teams and communities for a variety of national and Texas homebuilders including Del Webb, M/I Homes, Highland Homes, Wall Homes, Pulte and GVB Custom Homes.

Scott Davis specializes in single family and retail real estate research.  Prior to joining Meyers, Scott was the Houston Region Director for Metrostudy.  In his 20 year real estate career, he has sold more than 2,900 acres for single family and retail development, been recognized as a top producer in the Houston and Eastern US Regions at CBRE, received the “Land Deal of the Year” award from the Houston Business Journal, and was nominated as Global Business Director of the Year by NAI Global for his leadership in commercial real estate. He has also written two books about the role of the Millennial generation in changing the workplace and faith communities. Scott is a graduate of the University of Texas, where he received a BA in liberal arts/geography and an MS in community and regional planning, and is a licensed Texas real estate broker.